
EFFECTIVE: The New Digital Media: Internet marketing via dozens of websites and databases of buyers and investors.
INEFFECTIVE: The Old Media: Put it in the MLS, Open Houses and Newspaper advertisments.
Let's face it. Most agents don't know squat about marketing on the Internet. They don't want to spend the time learning this new medium or spend the money necessary to get a solid presence.When talking with agents from other offices, I can't tell you the number of times I've heard "Oh, yeah, I have a website but I don't get anything from it". My first question is always, "how are you marketing it? ". I usually get a blank look back.
You don't need that when you are trying to sell your largest asset. You need a team that knows marketing and can get you the maximum exposure.
Where are the buyers looking? Not in the Virginia Gazette, not trolling around Open Houses on weekends. 90% of home buyers start their search for a home on the Internet.
Buyers are on the Internet, 24/7, anywhere in the world. You need a Realtor that knows Internet Marketing and can dominate the new media.
Listing sales: Williamsburg
VA Homes |
| Brokerage | Average Pct of List Price |
Days on Market |
| Susan Deierling | 99% | 62 |
| EXIT Realty | 99% | 66 |
| All Williamsburg Brokers | 97% | 110 |
| 3 Biggest Companies in Williamsburg combined |
96% | 108 |
